Miracle Max's Apothecary Set is inspired by the character Miracle Max from The Princess Bride. Max is motivated by that which benefits him. We are introduced to Miracle Max when Inigo Montoya and Fezzik bring the “mostly lifeless” body of Westley to him in hopes that he would revive Westley. Miracle Max only decided to revive Westley because it would leave Prince Humperdinck humiliated.

When it came to the packaging, I incorporated Max’s personality. Max has strange sayings and ways of thinking. The information on the packages and how the products worked would be worded, as he describes things in a humorous and left-field kind of way.